Old Hickory Online Reputation for Cancer Centers
If you are a cancer specialist in Old Hickory, TN, you are living in a highly competitive environment. There are many other providers in the area that can potentially win patients over you. However, if you are not properly managing your online reputation, it is almost guaranteed that you are losing business to your competitors. Let me explain why.
The first thing patients do when they need to find a doctor is not to ask for recommendations from their friends or family members. In fact, a lot of them won't even call your phone number or check out your website. They will immediately head over to Google and search for "cancer specialists near me" or "oncologists Old Hickory TN" (or they'll use any other related search term, if that's what they think will yield better results).
After hitting the search button, they'll be presented with a list of options. Google usually shows seven results on the first page - and it is that page that is the most important one for you. If you're not on that first page, you might as well be invisible. And even if you are, that's not enough. The vast majority of users will only consider the top three results as possible candidates for their new doctor.
So, how can you ensure that you are one of those three results? The short answer is through SEO. SEO (Search Engine Optimization) is a set of tactics that aim to improve the visibility of your website, blog, and social media accounts in search engine results pages (SERPs). But that's not all.
Reputation management is also crucial. In fact, it is a core part of SEO and digital marketing overall. You see, when someone searches for your name or your practice, they'll expect to find positive and informative content. They'll also want to know what other patients have to say about you. And that is where reviews and social media come in.
Platforms like Google My Business, Facebook, Yelp, and Healthgrades allow patients to leave reviews and ratings for your practice. If you're not actively monitoring these platforms and responding to negative reviews (or, even worse, if you do not have any reviews at all), you'll come across as untrustworthy and unprofessional. Patients will assume that you do not care about their opinion and that you're not interested in improving your services.
But it's not just reviews that matter. Social media, as a whole, is a powerful tool for building and maintaining your reputation. By having active accounts on Facebook, Twitter, LinkedIn, and others, you'll be able to engage with your patients in a more personal way. You'll also be able to share informative content, new updates, and promotions. This will help to position you as an industry expert and a friendly, caring provider.
If you're a cancer specialist in Old Hickory, TN, and you're not taking your online reputation seriously, you're missing out on tons of potential patients. You need to be active on review platforms and social media, and you need to have a solid SEO strategy in place. At Veooz, we specialize in digital marketing for cancer centers, and we have the knowledge and tools to help you achieve success. Contact us today to learn more about how we can help you stand out in a crowded market.
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